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Our values


We respect and value the people and organizations with whom we collaborate.


We adhere to strong ethical and uncompromising legal standards in every aspect of our business.


We believe in equity and that helping everyone belong makes us smarter and stronger.


We continually seek innovative and creative ways to meet the needs of people and communities.


We aim to act with confidence and resolve in the face of uncertainty and risk, embrace change, and challenge the status quo.


We set high standards, expectations and goals for helping people and communities achieve better health.

Our guiding principles

These core principles help guide the priorities and actions of the Florida Blue Foundation, including our grant making decisions.

Improved Access

We prioritize community-based programs that directly improve access to and quality of health-related services for the people of Florida, particularly the underserved and uninsured, racial and ethnic minorities and low-income populations.


We prioritize initiatives that focus on creating lasting impact for a smaller population over those that support large numbers without sustained benefit.


We value the extent to which a program demonstrates sustained community benefit and measurable impact.


We seek to partner with organizations that are well-informed about populations they serve and have diverse representation in staff and leadership.


We value strong, respectful and lasting relationships. We respect the autonomy of the local community in taking responsibility for its future.


We respect the diligence behind well-thought-out plans. We value plans that candidly admit limitations, identify possible challenges, analyze obstacles and identify steps to address them.

Leadership and Accountability

We value evidence of quality leadership, including a positive community representation, low staff turnover, partnerships with other organizations, and financial accountability.


We value programs from which we can learn and better inform other programs, as well as our future grant making decisions.


We recognize that the issues faced by those we seek to assist are often remarkably complex. Therefore, we value the innovation, thoughtfulness and diligence of organizations to make the best use of available information and experiences to realize their goals.

Board of Directors

Kim Read, Florida Blue Foundation, Board of Directors,  Treasurer

Kimberly W. Read, CPA

Board Chair

Cynthia Griffin, Florida Blue Foundation, Board of Directors, Secretary

Cynthia Griffin, PharmD, CHIE

Board Secretary

Gordon Bailey, Florida Blue Foundation Board of Directors, Member

Gordon F. Bailey, III, JD, CHIE

Board Treasurer

Farley Kern 

Board Member

Shawn Trotter-Mitchell, Board Member

Shawn Trotter-Mitchell

Board Member


Gordon Bailey, Vice President, Public Affairs and Community Engagement, Board Member, Florida Blue Foundation

Gordon F. Bailey, III, JD, CHIE

Vice President, Public Affairs and Community Engagement 
Susan Towler, Executive Director, Florida Blue CSR/Florida Blue Foundation

Susan Towler 

Executive Director, Florida Blue CSR/Florida Blue Foundation 
Dulcie Clark, Florida Blue Foundation, Finance and Operations Specialist

Dulcie Clark

Specialist, Finance and Operations

Tim Cromwell, Director, Financial Operations, Florida Blue Foundation

Tim Cromwell 

Director, Financial Operations 
Heidi B. Curtis, Senior Director, Community Leadership & Education, Florida Blue Foundation

Heidi B. Curtis

Senior Director, Community Leadership & Education 
Karla Ebio, Senior Director, Foundation Community Investments

Karla Ebio

Senior Director, Foundation Community Investments

Jay Farley, Executive Assistant, Florida Blue Foundation

Jay Farley 

Executive Assistant 
Sharon Hackney, Senior Manager, Foundation Community Investments, Florida Blue Foundation

Sharon Hackney 

Senior Manager, Foundation Community Investments 
Racquel Lee-Sin, Grants Administrator, Florida Blue Foundation

Racquel Lee-Sin 

Grants Manager

Lisa Mathews, Specialist, Financial Operations, Florida Blue Foundation

Lisa Mathews 

Senior Manager, Research & Evaluation

Debbie Moore, Senior Manager, Employee Engagement, Florida Blue Foundation

Debbie Moore 

Senior Manager, Employee Engagement 

Susan F. Wildes, Senior Manager, Community Leadership & Education, Florida Blue Foundation

Susan F. Wildes 

Senior Manager, Community Leadership & Education 

Contact Us

Florida Blue Foundation
4800 Deerwood Campus Parkway, DC202 Jacksonville, FL 32246


Florida Blue Foundation is a trade name of the Blue Cross and Blue Shield of Florida Foundation, Inc., an Independent Licensee of the Blue Cross and Blue Shield Association.

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