It doesn't get more personal than my health

2023 Open Enrollment is here.

Introducing a new health plan that makes it simple and affordable to see a doctor.

myBlue Connected Care health plans keep coverage affordable with $0 virtual visits 24/7, and monthly payments as low as $0,1 if you qualify.

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Talk to an exclusive Florida Blue agent.

With more than 200 plans to choose from, our agents can find the one that best fits your needs and budget.

Fill out the form below and an agent will contact you.

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By providing the information above and clicking the Submit button, you consent to receive marketing and sales calls and emails, at the contact information you provide, from Florida Blue, its affiliates, and agents, including licensed insurance agents, related to health insurance or other plans and products, including calls made using automated technologies and regardless of whether the number is listed on a national or state Do Not Call registry, and without regard to state or federal limitations on the frequency of calls or messages. Your consent is not required as a condition of making a purchase. 

Affordable health plans

Get all the coverage of our standard plans with lower out-of-pocket costs for doctor visits, labs, and generic drugs. You may be eligible for monthly payments as low as $0,1 if you qualify.  

24/7 access to care

Choose from a wide selection of local doctors and specialists, some with extended and evening hours.2 Save with $0 urgent care visits3 when you select a Value Choice Provider.4 Or speak to a doctor or nurse when it suits you, with 24/7 virtual visits for $0 on most plans.  

Help staying healthy

If you’re facing an ongoing condition like diabetes, asthma, or weight management, you can get access to care and support programs. 

Convenient and Connected

It’s easy to track all your claims, benefits, and medical records with a mobile app. Use it to message your doctors and a dedicated Care Team 24/7. 

Exclusive member-only perks

Earn up to $500 in rewards5 toward your monthly plan payments just for looking after yourself. Plus, get exclusive discounts on gym memberships, nutrition programs, and more with Blue365®.6 

30 Florida Blue Centers

Get personal assistance at neighborhood Florida Blue Centers across the state. Speak with an exclusive agent about health plans, get help understanding your bill, see a registered nurse, or sign up for special member-only wellness and care programs. 

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1To be eligible for $0 monthly cost, your Marketplace monthly advance premium tax credit must be equal to or more than the premium.

2An exclusive agent could help you find a doctor with extended weekend and evening hours.

3A total of two (2) urgent care visits for non-HSA plans at Sanitas and/or GuideWell Emergency Doctors are $0. After that, the urgent care cost share applies.

4Value Choice Provider is a designation Florida Blue gives to some in-network providers. To find one, go to and click Find a Doctor. Under Programs, select Value Choice Provider.

5Reward amounts available for individual ACA members 18 years or older. Reward amounts will apply to premiums and excess amounts may be redeemed subject to the reward program's terms and conditions.

6Blue365® offers access to savings on items that Florida Blue members may purchase directly from independent vendors. Blue365 does not include items covered under your policies with Florida Blue or any applicable federal health care program. Blue Cross and Blue Shield Association (BCBSA) and Florida Blue may receive payments from Blue365 vendors. Neither BCBSA nor Florida Blue recommends, endorses, warrants or guarantees any specific Blue365 vendor or item. For more information about Blue365, go to

Policies have limitations and exclusions. The amount of benefits provided depends upon the plan selected, and the premium may vary with the amount of benefits selected.

Health insurance is offered by Blue Cross and Blue Shield of Florida, Inc. DBA Florida Blue, and HMO coverage is offered by Health Options, Inc. DBA Florida Blue HMO. Both companies are Independent Licensees of the Blue Cross and Blue Shield Association.

We comply with applicable Federal civil rights laws and do not discriminate on the basis of race, color, national origin, age, disability, or sex.

You may access the Nondiscrimination and Accessibility notice here.

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