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Farley Kern

Chief Communications Officer

Farley Kern - Chief Communications Officer

Farley Kern is chief communications officer for GuideWell and Florida Blue. In this role she oversees efforts to enhance and safeguard the company’s reputation and is responsible for leading a portfolio of strategic functions including public relations, issues management, media relations, owned social media, executive communications, and internal/employee communications. Additionally, she is accountable for developing and activating an integrated communications strategy across the GuideWell enterprise’s family of companies.

Farley holds a bachelor’s degree from the University of Virginia and a master’s degree from Duke University and has completed executive education programs at both the University of Virginia’s Darden School of Business and the University of Chicago’s Booth School of Business.


“Telling GuideWell’s story means sharing our company’s heart, passion, and commitment. Whether we’re talking to members, customers, providers, employees or the public, our story is anchored in the ‘why.’ And the why is simple for us: Everything we do is rooted in helping people live healthier and happier lives.”

-Farley Kern, Chief Communications Officer

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